Something broke.
Not the tools — the tools have never been better. In 2025, anyone can build a product. A designer can ship a full-stack app. A teacher can build an AI tutor. AI solved coding. The barrier to creation has fallen to near zero.
But here's what nobody talks about: building was never the hard part. Distribution is. And distribution is completely, catastrophically broken for independent builders.
You spend weeks building something you believe in. You ship it. You post on X — 40 views. LinkedIn — 200 impressions, suppressed because you included a link. ProductHunt — your launch disappears in hours. Reddit — removed for self-promotion.
Your product is DOA. Not because it's bad.
Because nobody came.
We built the fix.
Not another directory. Not another leaderboard. Not another community that becomes a ghost town in six months.
A living place where builders help builders. Where every product you see has someone behind it who cares — right now, this month. Where you get honest, structured feedback from people who understand what it takes to ship.
How it works
Join
Sign up for $29/month. No tiers, no upsells. Everyone is equal.
List your product
Add your product with a video walkthrough, screenshots, and description. Update it anytime — it's a living page.
Review & get reviewed
Record video reviews of other products. Get honest, structured feedback on yours. Builders reviewing builders.
Get featured
Top-reviewed products make the Weekly 10 — distributed to our growing audience via newsletter, social, and video.
What we believe
Liveness over legacy
Every product on Builder & Co. has an active builder behind it. When they stop paying, the product fades. The platform is always fresh.
One price. Everyone equal.
No pay-to-boost. No premium placements. $29/month for every builder. Quality and community engagement are the only differentiators.
Video reviews, not star ratings
Record your screen as you walk through a product. The builder sees exactly what you see, hears your honest reaction. No drive-by reviews.
Craft over scale
We don't want 40,000 listings. We want living products with active builders and real feedback. Curation through liveness.